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Comic: Tag Management

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels...

Yahoo’s Mayer Addresses Agencies; Anti-Trust Suit For Bazaarvoice

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Mayer Underwhelms Agencies With major ad agency hotshots all converged on Las Vegas for CES this week, Yahoo CEO Marissa Mayer used the opportunity to shore up some relationships to eradicate lingering uncertainty on the part of the...

Accenture Interactive On Convergence of Creative, Data, And Tech

As global managing director of digital consulting for Accenture Interactive, Glen Hartman sits at the intersection of technology and marketing. With a focus on helping CMOs navigate their changing agendas, Accenture Interactive works to create relevant digital marketing for consumers at scale for their clients, as more competition joins the...

Is Ad Avoidance Inevitable?

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of social advertising platform Optim.al. Like many in our industry, I have a love/hate relationship with advertising. Even though I’m an...

Radio And Automated Ads; Benioff- “Email Is Over”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Listen For The Target Radio is is the “last bastion of context based advertising” eXelate CEO, Mark Zagorski tells paidContent’s Jeff John Roberts, hastening to add that behavioral targeting is not targeting listeners of digital streams. Pandora, the online...

‘Big Data’ Needs Intuition, Says Goodby ECD Christian Haas

This week, San Francisco-based Goodby Silverstein & Partners announced that it has decided to take the New York plunge and open its creative agency offices in downtown NYC. Read the release. AdExchanger spoke to ECD Christian Haas about the new base as well as technology and creative. AdExchanger: New York...

Evolution, Not Revolution At CES

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Herman, Chief Digital Media Officer of The Media Kitchen and President of kbs+p Ventures, both of which are part of MDC Partners. AdExchanger...