Google Adwords News - From Google's Official Company Blog

IgnitionOne’s Margiloff: Google PLAs Are Extending Search Ad Spending, Not Cannibalizing It

Less than six months since Google decided to merge its paid Product Listing Ads and its “free” shopping-related results into a single paid image-ad format, about 35% of commercial searches now show PLAs in the results, up from 29% in Oct, says Jefferies & Co.’s analyst Brian Pitz. As Google...

Mobile, Get Back In Line

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, VP Mobile at PubMatic. Do we split print media into magazine and newspaper? No, and in the same way, there is no...

Amazon Ad Platform Buzz; Omnichannel

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Ad Platform Amazon knows its data trove could make it a major player in digital ads — either as a data seller, ad network, or even exchange platform. But will it pull the trigger? MIT Technology Review takes...

Introducing ‘vCPM’: The Right Way To Think About Viewability

Viewability is on the top of every digital marketer’s wish list for 2013. The emerging metric seeks to measure how frequently an ad is actually seen by a user, and not merely the number of times it’s served by a site’s ad server. It’s safe to say that all people...

Manti Te’o Brings Publisher Traffic; Havas Streamlining

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Tidal Wave Many publishers still regard programmatic as a threat, but when news breaks fast and a site captures a wealth of traffic, it’s impossible for direct sales to keep up to take advantage of it. Case in...

More Money For Mobile. Now What?

Gartner predicts global ad revenue for mobile will top $11 billion this year, and leap to $24.5 billion three years hence. (Press release) That’s a striking increase from the estimated $9.6 billion it recorded in 2012, suggesting a rosy near-future for mobile ad sellers such as search companies, app developers,...

The Weather Company Goes ‘Beyond The Banner’ With Mobile Ad Units

Vikrim Somaya, GM of The Weather Company’s marketing insights group, WeatherFX, began his Media6Degree’s Adscon presentation about the importance of data by reciting a passage from Shakespeare’s Julius Caesar. In a stentorian voice, Somaya read lines about Caesar talking about “threatening clouds” to the attendees seated in a seminar classroom...