Google Adwords News - From Google's Official Company Blog

Google Product Listing Ads, Mobile Surged In Q4

Two trends dominated the paid search space during the holiday season of 2012: mobile impressions and spend, and Google’s new Product Listing Ads. Google transitioned its Google Shopping search from a free model to a paid one. The new PLAs work more like AdWords, with retailers and merchants providing Google...

Facebook And GM Negotiate; False Malware Alert

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Cuban Missile Crisis Of Ads Reuters reports that GM and Facebook are “in talks” to have GM return to the paid advertising channel on the social giant. Interim marketing chief Alan Batey tells Reuters, “We’re still actively talking...

YieldMetrics Brings Transparency To Digital Ad Daisy Chains

YieldMetrics is trying to bring new granularity to an established category: online advertising competitive intelligence. The company’s crawler?based technology works by loading a publisher page and tracking everything that happens with the ads there, surfacing data such as percentage of ads direct-sold versus programmatically traded, ad networks used, exchanges/SSPs used,...

Reaction: Ad Implications For Facebook’s Graph Search

It’s been less than 24 hours since Facebook announced its foray into search – known as Graph Search. Though Facebook has initially focused on positioning the product for the consumer, AdExchanger reached out to a selection of executives in the ad ecosystem and asked their thoughts on the implications for...

IPG Invests In Mobile ‘Surprise Rewards’ Marketer Kiip

Two years into their existing partnership, ad holding company Interpublic Group is making an unspecified investment in Kiip, a company that promises to connect marketers and consumers through the use of “unexpected” targeted rewards to mobile app users and gamers. Apart from help in continuing to build the San Francisco...

DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tal Keinan, CEO of AdExtent. Personalized retargeting has become its own frothy category, with many pure-play personalized retargeting vendors seeking to solve the technology...

Ross Levinsohn Returns; The MySpace Update

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Publishing Though he lost out on the job of Yahoo CEO last summer, Ross Levinsohn has landed the chief executive role at newly created Guggenheim Digital Media, the digital arm of private equity firm Guggenheim Partners. The PE...