Google Adwords News - From Google's Official Company Blog

More Search Data On Facebook Exchange As Simpli.fi Enlists in Partner Army

Last month we noted that search intent data had come to the Facebook Exchange, in the form of a partnership with search retargeter Chango. The deal represented something of an incursion by Facebook on terrain that’s long been lucrative for Google. Now Facebook has done it again, adding search retargeting...

Triad Retail Riding The Ecommerce Media Company Wave

The concept is simple enough. When you’re shopping online, you’re showing “intent” to purchase. And so it follows that display media placed on an ecommerce publisher’s site can guide consumers, positively affect conversions and drive awareness for hungry advertisers. This was the premise for Florida-based Triad Retail Media way back...

Why Viewable Impressions Won’t Matter

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Calic, Chief Revenue Officer at The Media Trust. Based on the velocity of articles written on the topic last year, “viewable impressions” has...

Simulmedia’s Morgan: Audience Buying Is Coming To TV, As Budgets Fail To Move Online

After years of U.S. print advertising dollars shifting to online, the expectation has been growing that television, the largest ad category by far, would soon experience a similar siphoning away of budgets in favor of greater digital spending. Dave Morgan, CEO of TV ad targeter Simulmedia, concedes that his belief...

NY Times Explores ‘Alt’ Display; Eye On Mobile Display

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Than A Banner Ad On Digiday, Josh Sternberg looks at the New York Times R&D efforts for advertising as it searches for alternatives for the standard display ad unit. Sternberg quotes the NYT’s Todd Haskell, group VP of...

Thrillist Brings In Digital Publishing Vet Anderman To Steer Native Ads, Mobile

Earlier this week, Thrillist Media Group, publisher of a young men’s local lifestyle guide network and e-commerce app, brought in digital ad sales vet Todd Anderman as the company’s president of sales, marketing and operations. Most recently the chief media and revenue officer of mobile ad targeter Jumptap, Anderman spent...

How Newspapers Can Save Themselves

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Monfried, CEO of Lotame. Old-school newspaper people are generally hard working, gritty, risk taking, roll-up-your-sleeve folks who aren’t afraid to go the extra mile....