Google Adwords News - From Google's Official Company Blog

Facebook Graph Search: The Picture for Advertisers

With the Beta launch of Graph Search today, Facebook aims to let users search through all their friends’ data in one place — rather than having to hop from profile to profile, page to page. CEO Mark Zuckerberg describes the initiative as a third pillar alongside its other core social...

Moontoast Raises Series B For Rich Social Ads

Moontoast has snagged a $5 million Series B round to support its social advertising product, which aims to remove barriers to engagement on Facebook with richer interaction capabilities. The three-year-old company, based in Nashville and Boston, will use the money to further develop Moontoast’s Social Activation Engine, and to hire...

‘Premium Programmatic’ Purveyor Legolas Taps Shaevitz As CEO

As media buyers and sellers look for additional ways of using programmatic sales methods for managing remnant inventory to include higher valued ad placements, expect to see more ad tech companies emerge looking to provide some greater automation to guaranteed sales. Among the entities working on that idea is Legolas...

Is Over-The-Top Video Ready For Advertising?

Last week’s news out of the Consumer Electronics Show that Time Warner Cable had struck a deal with streaming video delivery device Roku had ad industry attendees wondering whether “over-the-top” TV was near to having an advertising moment. So we put the question to a mix of video ad observers:...

Shiny New Toys (Or: Data Comes From The Darndest Things)

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. The holidays are a wonderful time to catch up with family, unwind, eat a little too much. ...

Ecommerce Media Plans Lure Ari Paparo To Bazaarvoice

With ecommerce retailers infusing their publishing plans with ad placements and sponsored mini-sites, Ari Paparo said yesterday that he’s excited by the possibilities ahead in his new role as SVP of Media Products at Austin, Texas-based social software company, Bazaarvoice (see release). Paparo has taken the deep dive on the...

Tongal’s Crowd Ads; Facebook’s Attribution Play

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crowd Ad VentureBeat profiles new, crowdsourced video ad company Tongal and its new $15 million funding round. Read it. The company, which has been around since 2008, enables brands to tell a crowd of video producers about their “‘creative...